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FAQ - Everything You Need to Know About Simply

Simply was born from the idea that sellers whose houses need a little TLC are not second-class citizens. 

Sometimes, life happens, and homeowners need to sell their properties...sooner rather than later. Just because a home doesn’t meet the “market-ready” criteria today’s buyers have come to expect, does not mean the homeowners should be treated with any less respect. 

At Simply, our process is straightforward, empathetic, transparent, and fitting to your circumstances. We genuinely care about you and your loved ones. This is why we strive to make you the best all-cash offer for your home, so you can sell the property and move on with your life sooner.

Q1: How did Simply start?

If your plans have changed and you are scrambling to sell your home, trust me, I have been in your shoes. My name is Brian, I am the Founder and CEO of Simply, and I know exactly how you feel. 

Back in 2019, my wife and I had just gotten married when we had to make big changes to care for a loved one. Suddenly, we had to sell my mother-in-law’s home and relocate her closer to us...fast.

Repair costs stacked up, selling options were few, and the carrying costs were...well, costly. It was a tough situation, but I took the problem and found a solution. Not just for me, but for everyone who is in a time crunch and needs to sell their home as-is.

From this struggle, Simply was born, a venture-backed company that pays cash for homes, no repairs required, at a maximum price for the seller.

Q2: Why not sell with an agent?

Listing your home with a Realtor may seem convenient enough at first, but just because working with an agent is the traditional route does not mean it is the best option for you. This is especially true if your house is in need of repairs, and you have to sell quickly. 

The truth is, selling with an agent will cost you both time and money. From investing in repairs to keeping the house tidy for showings, to scheduling your life around these visits, listing your home with a Realtor can be both inconvenient and uncertain.

Q3: Can you guarantee a better offer?

At Simply, we promise to be with you every step of the way, ensuring you remain comfortable and confident throughout the process. When you partner with us, no repairs, no cleaning, and no showings are necessary. We guarantee to make you the highest off-market offer possible, and close on your schedule.

Here is how it works: You can request an offer online, and our Offer Engine will consider various factors, figuring out the cost of repairs and improvements for your home. 

Next, a Simply Local Expert will schedule a time to check out your property, asking some questions and taking a few pictures. After we have sorted out all the details, we will make you a  fair, all-cash offer so you can sell your home and get moving.

Q4: What does it cost me to sell to Simply?

In life, many things are too good to be true, but not when it comes to selling to Simply! It costs you absolutely nothing to sell your home to us. No hidden fees, no underlying costs. Nothing!

We honor our commitment to homeowners, helping you sell your home as-is for the best price, so you can close and move on your own terms...no fees involved.

Q5: How are you able to offer the best price?

How can this even be possible, anyway? I am glad you asked!

We calculate a fair (but less than typical) profit margin that justifies us tackling the necessary repairs, then we pay sellers what their home deserves. 

Everyone wins when the seller moves on quickly and trust builds within the community, plus we generate more business in the long run.

When I founded Simply, I did so because I believe helping people in difficult life situations can (and should be) a win for all parties involved. We make the best, all-cash offers because we respect the homeowners we do business with and because it is the right thing to do. 

Q6: How are you different from house flippers, and people who buy ugly houses?

Unfortunately, these people do not have your best interest in mind. They pay homeowners bottom dollar prices and capitalize upon sellers in tough circumstances. We’ve heard horror stories of people being underpaid by tens of thousands of dollars below what the home, in as-is condition, is worth. At Simply, this is, well...simply unacceptable to us.

We take a different approach than individuals and companies who are just out to make a quick dollar off of sellers whose homes need repairs. In fact, our business model is built around the idea that buying off-market properties benefits both the seller and the community. 

We are not detached investors with no local involvement. At Simply we believe that the communities we work with can be transformed.  

Something you should know about me and the people who helped me start Simply: our roots are in technology and banking, which means we know how to scale our business over time. 

Because we know how to scale gradually, we are not out to line our pockets with every dollar we can get to grow our company. When we do not have to gain as much profit on each deal, we can do the right thing and put that money back in the sellers’ hands.

Simply: doing the right thing, in all the right ways

At Simply, we are changing the real estate game by treating homeowners with empathy, compassion, and transparency. Want to be a part of our mission to find solutions for families in the midst of tough circumstances? Join us as we strive to transform lives and communities, one home at a time.

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